I’m Sarah, Creative Director at The Social Coven, where my focus is to bring your brand to life through visual storytelling and design.

After completing a BA in Performance Design and an MA in Film Production, I spent over 15 years working in film and television art departments, including BBC productions such as Call the Midwife. During that time, I wrote and directed a short film funded by Creative England, recognised as an emerging filmmaking talent. After stepping back to start a family, I traded the constant travel of cinema for a different creative life, first running my own apparel brand, and later helping others build lifestyle brands of their own.

My visual style is bold, cinematic, and magical, drawing inspiration from my past work as a set designer. I’m deeply drawn to high concept projects, particularly the gothic and the fantastical.

I’m endlessly fascinated by Victorian romanticism, myths, and fairytales, and my background in filmmaking still shapes how I approach every project: as a story first.

When I’m not on set or sketching concepts, you’ll find me curled up with a fantasy novel or wandering through Disney parks with my two boys (Henry 7 & Teddy 4)… I’m a self-confessed Disney adult, and Haunted Mansion will forever have my heart.

These days my passion is to help brands tell their stories with creativity, and a sense of personal magic, and I honestly cannot wait to work with you to build something truly special.